Market research
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Market research with Rhenus :people!

As an experienced market research agency, Rhenus :people! supports companies, public administrations and institutions in the field of B2B market research. In a constantly evolving business world, it is more important than ever to understand the needs, opinions and expectations of your customers and employees in order to make informed decisions and operate successfully over the long term. Through regular, systematic customer and employee surveys, we create the foundation for data-driven strategies and targeted business decisions.

Our customized feedback solutions are built on years of experience, scientific methodology and high quality standards. Whether you need industry-specific insights, solid customer data, or detailed employee analyses — our market research call centers are your competent partners for collecting and analyzing market data that delivers real value.

Your benefits at a glance:

  • Individual consulting and support
    From the initial idea to the sustainable implementation of the results into your company structure, we support you holistically. This ensures that each study does not just deliver information but also supports the strategic direction of your business.
  • Efficient and precise data collection
    With our extensive technical expertise and proven communication solutions, we ensure efficient and accurate data gathering. Our experienced team of B2B market research specialists guarantees the reliability of results and the quality of the analysis.

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Scientific CATI market research studies

For large-scale studies, we use research-based Computer-Assisted Telephone Interviews (CATI). This method of call center-supported market research allows us to collect large volumes of data efficiently and accurately. Working closely with our clients, we develop tailored survey designs that align with their specific needs and help uncover valuable market insights.

Advantages of CATI studies:

  • High efficiency and real-time analysis
    Thanks to specialized software, data can be collected quickly and analyzed in real time. This enables you to respond promptly to changes in the market environment.
  • Targeted surveys in B2B and B2C contexts
    In our B2B business, we gather direct feedback from business customers that helps you align your products and services and identify new market opportunities early.

For B2C projects, our telephone surveys offer valuable insights into consumer behavior and opinions, allowing you to identify target groups and market segments with precision.

CAWI surveys for flexibility and reach

As an addition or alternative to CATI studies, we offer Computer-Assisted Web Interviews (CAWI). This form of online survey allows for fast, cost-effective and flexible data collection across multiple digital channels. CAWI also enables the integration of visual and interactive elements such as videos and images to gather detailed and diverse feedback from broad target groups.

Our market research call center service includes full data management and technical support, including:

  • Data import and export into your systems
  • Monitoring and adjustment of quota plans
  • Needs-based data collection
  • Meaningful result reports for informed decision-making

Specialized survey solutions for internal business areas 

Rhenus :people! also specializes in internal staff surveys and offers analysis formats such as:

  • Risk assessments for psychological stress
  • Leadership feedback
  • Work situation analyses
  • Health surveys
  • Engagement surveys

All of our surveys meet the highest standards for data protection and data security in accordance with the GDPR and BDSG. Rely on Rhenus :people! as your market research specialist for professional, flexible and high-quality feedback and survey solutions that give you a strategic advantage in a dynamic market.

Are you interested in our services?

We will be happy to advise you!

info.ros@rhenus.com +49 800 100 39 56

INNOVATIVE IDEAS AND STATE-OF-THE-ART METHODS FOR YOUR SUCCESS

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